Direct marketing can help you reach your targeted audience more effectively. By tailoring your message to appeal to the individual needs of everyone you reach, you can boost sales, create loyalty and maximize your ROI.
Direct marketing is the process of communicating a promotional message directly to a targeted prospect or customer using known data about them such as geographic or psychographic information, purchasing history, hobbies, etc. At Sir Speedy, we help you both find this information about your audience with our list acquisition and data management services and help you integrate it into your marketing medium with our variable printing and digital printing technologies.
Whether you're seeking to generate leads, cross-sell or upsell to your customers, or reactivate dormant clients, we can help you create a direct mail postcard, brochure, flyer or newsletter, that provides a personalized line of communication between you and your customer. Savvy business owners know how important it is to maintain and nurture their customer relationships for the long-term sustainability of their businesses. At Sir Speedy, we have everything you need to help you do this and more.
Using variable printing technologies we can transform the information you already have - name, address, spending habits - into a personalized, printed piece that can generate leads and sales, faster. Research shows that sending personalized messages to a targeted audience increases response rates up to 15 times.
Using our integrated direct marketing services we can help create and execute your communications across many different formats and media. You get the strength of direct mail combined with variable printing and personalized URLs, merged with the Internet and email to give you a powerful new way to reach your prospects and customers.
Our direct marketing services include:
- Direct mail design and production
- One to one marketing (personalized marketing)
- Email marketing
- Integrated direct marketing using personalized URLs and website landing pages
- Variable data printed materials
- Personal Web pages
- Business reply cards
- Mail list acquisition
- Data management
Call us today to see how Sir Speedy can help you create your own direct marketing program. It could be the best thing you ever do for your business.
Direct Mail
Direct mail is a direct marketing medium that is targeted and cost-effective. It can be as simple as a letter, postcard or brochure, or a catalog or multi-piece kit or package. At Sir Speedy, our direct mail services help you reach your important business goals by combining the right list, with the right message, at the right time. With our professional direct mail services you can effectively target and communicate your company's message to your customers and prospects to meet your goals. Whether your business objectives involve a quantifiable return on your marketing investment, or reducing your time/management costs in the production and mailing of critical company documents, we can help. Our direct mail services include:
- Project consultation
- Graphic design
- List acquisition and list management
- Printing
- Variable printing for one to one marketing
- Mailing services
- Fulfillment services
- Web to Print online ordering
The keys to direct mail success are the list, the offer and the creative or messaging. At Sir Speedy, we do all three and more! We help you with list acquisition; we consult with you to determine the best offer; and, our graphic design services put it all together to match your brand and marketing initiatives. One to one marketing campaigns are easy with our personalized direct mail services; and automated direct mail programs are a breeze when you rely on our one-stop mailing services. You won't need to worry about missing a scheduled mailing, we'll just do it all for you. Daily, weekly, monthly, we'll get it out on time and at the best postage rate possible.
Email Marketing
Email marketing is a cost effective way to keep in touch with your customers. When combined with direct mail and other integrated direct marketing methods, it becomes a targeted communications tool that can help drive customer loyalty. At Sir Speedy we can design an email marketing campaign that aligns with your other marketing efforts and works in tandem with them to improve lead generation, convert prospects to customers faster, reactivate dormant customers and build long-term relationships. We believe that multiple touch points help lead the sales process, and email marketing is just one of many ways we can help you touch your customers and keep them coming back. We begin by helping you define a goal for your email marketing program. Here are a few ideas to choose from:
- Improve brand awareness
- Generate interest in a product or service
- Learn about customer needs through a survey
- To cross-sell or upsell products and services
- Drive traffic to your location or website
- Strengthen your customer relationship
Then, we can help you develop your list and manage it for you. Acting as your email service provider using our email resources, we can then,
- Design an email template that reflects your brand image
- Send your emails at the scheduled time to your subscribers
- Monitor the responses and make available accurate and complete details about the activity for your follow-up
When you're ready to get started with email marketing, be sure to call Sir Speedy.
One-to-One Marketing
One to one marketing, also referred to as personalized marketing, involves creating a unique marketing piece for each of your prospects or customers. It involves use of their personal data, such as name, address, or last purchased item printed directly onto the brochure, direct mail postcard, flyer, or whatever medium is used. At Sir Speedy, we can help you with one to one marketing using Personal Marketing +, our integrated direct marketing program that delivers the strength of direct mail combined with variable printing technology, merged with the Internet and email to give you a powerful new way to reach your targeted audience. One to one marketing campaigns with Personal Marketing +:
- Generally deliver higher response rates
- Capture marketing intelligence data
- Allow you to see responses in real-time
- Provide measurable results
From start to finish, we can manage your mailing list and database, purchase URLs and apply personalized URLs, print personalized marketing materials, mail at discounted postal rates, send follow-up emails, fulfill responses and provide campaign analytics to help you measure the effectiveness of your marketing efforts and success of your programs! One to one marketing is direct marketing to the max! One to one marketing tools by Sir Speedy, help you
- Convert prospects to customers faster by speeding up the sales process
- Gather data that can be used to improve the effectiveness of future marketing programs
- Use web page surveys to learn more about your prospect/customer needs
- Achieve a higher ROI on your marketing campaigns
Interested in minimizing your cost per lead and achieving quantifiable results on your next marketing program? Call Sir Speedy.